SAFI welcomes Adhesion: a fresh approach to marketing and PR
SAFI welcomes Adhesion: a fresh approach to marketing and PR
SAFI is pleased to announce a smooth and successful transition to Adhesion and The Line as our new digital marketing and PR partners. With a fresh perspective, creativity and strategic expertise, the team has quickly aligned with SAFI’s goals, bringing a dynamic and results-driven approach to our marketing efforts.
A structured and strategic approach
Adhesion has introduced a well-organised and proactive content strategy, ensuring that SAFI’s messaging remains consistent, impactful and relevant to our audience. Key improvements include:
- Monthly content calendars presented in advance, allowing for structured and timely social media communication
- A dedicated design team creating engaging graphics to enhance our brand presence
- Streamlined social media monitoring, integrating clear objectives and engagement targets with our PR efforts
- Enhanced user engagement, with measurable improvements in audience interaction across digital platforms
A refreshed visual identity
As part of their commitment to elevating SAFI’s presence, Adhesion has gone above and beyond by providing additional creative support at no charge. This includes developing new logo and branding suggestions, as well as introducing a refreshed SAFI colour palette that enhances our visual identity and strengthens brand recognition.
Impactful PR efforts already underway
The Line has also hit the ground running with a strong start in PR, ensuring that SAFI’s voice is heard in key industry discussions. The first published article, focusing on the challenges of imports and the importance of supporting local furniture manufacturing, has already gained traction. The article can be viewed at:
- SA Building Review
- To Build
Looking ahead, press releases and newsletter schedules for the year have been finalised, ensuring consistent and high-impact messaging. A target audience framework has been developed in collaboration with Adhesion to further refine our outreach.
If you have any interesting content that you feel is relevant to SAFI and its members, please send it through to ant@theline.co.za and sinead@adhesion.co.za.
